Tech Marketing Blogs

Four Key Principles of Successful Digital Programs

Some say that word of mouth has impact only in “mature” mass media markets like Europe and North America—places where there is a decline in trust in media at the same time there are new ways for individuals to communicate online. Not true. Word of mouth will be just as relevant in places such as here in Australia or across Asia. We’ve discovered... [Read more of this blog]

Become a Driver, Not a Passenger

It’s no secret that consumers have more information at their fingertips than ever before. A recent eMarketing  report indicated that most consumers read at least three reviews online while considering a purchasing decision. Don’t get me wrong, journalists will always remain a source of high-quality editorial, news and analysis, but the onus is... [Read more of this blog]

Tapping the power of Social Media

It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls: 1. Participate and play The only way to understand social media is to participate. Don’t just... [Read more of this blog]

Reaching new markets through the web

Tough economic times mean businesses need to look for innovative ways to curb spending and maximise marketing budgets. Events are an essential marketing tool for many Australian businesses, but skyrocketing costs are forcing marketers to search for new opportunities to reach their target audience. The hard costs of in-person events such as travel, venue... [Read more of this blog]

Direct Marketing in 2009

The growth of the ‘digital’ space including online interaction has meant a shift in the way direct marketers create campaigns to reach the right audience. The audience itself is already suffering from an information overload as advertisers continue to pepper them with information through various communications channels. In 2009, this information... [Read more of this blog]

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Tech Marketing Features

Should you get SOCIAL?

SOCIAL MEDIA: WHY BOTHER? Your kids are on MySpace, your mum is on Facebook and now Oprah is on Twitter. Listen to the buzz and the media and you might be led to believe that every man, his dog and its fleas is now on board the social media bandwagon. However, at least in the business world, the reality is quite different. Marketing leaders on the... [Read more of this blog]

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Tech Marketing Profiles

Professional Geek

At the end of our interview, I ask Nick Hodge - Microsoft evangelist and Australian social media identity - what he pictures himself doing next. He cracks a joke that his manager wants to know the same thing, before espousing how exciting it is to be working at Microsoft at this point of time. He then raves effusively about how he loves the opportunity... [Read more of this blog]

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Tech Marketing Case Studies

PANASONIC dives into Social Media

While some companies wade into the social media waters one step at a time, Panasonic Australia instead chose to make a splash, simultaneously launching a presence on Facebook, Twitter and YouTube, and with two corporate blogs soon to follow. The company chose to trumpet its newly-acquired web savviness during a massive media launch for its new B.I.G.... [Read more of this blog]

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